In the case of those writing their profiles, if the aim of the profile description is to get an idea of the person you are potentially recruiting or networking with, you are getting further from that essence by using AI to generate those descriptions. While both are aimed at saving time for users, and getting them to keep those profiles more up to date, or to spur more recruitment business by making it easier to spin up those job profiles, I can think of at least a couple of red flags. It’s not clear if that means LinkedIn will algorithmically surface AI-based profiles more frequently in searches to promote the tool, or if it’s because the AI has been tweaked to produce text that works with SEO. The prompt to use the tool for profile writing touts that it can help you get noticed, noting that using it helps you “stand out for almost 2x as many opportunities”. The AI-writing prompts for profiles - available initially to paying Premium users - are aimed at helping people who have trouble writing their own enticing overviews of who they are, but might at least be able to spell out some of what they’ve done, which in turn gets translated into a more fluid narrative by the AI.
Alongside this, the company is also creating a bigger focus on AI in LinkedIn Learning, corralling 100 courses around the subject and adding 20 more focused just on generative AI. LinkedIn is using GPT-4 for personalized profiles, with GPT-3.5 for job descriptions.
Both are built on advanced GPT models, said Tomer Cohen, LinkedIn’s chief product officer. The company is today introducing AI-powered writing suggestions, which will initially be offered to people to spruce up their LinkedIn profiles, and to recruiters writing job descriptions. Now, with its owner Microsoft going all-in on OpenAI, it looks like it’s becoming a more prominent part of the strategy for LinkedIn on the front end, too - with the latest coming today in the areas of LinkedIn profiles, recruitment and LinkedIn Learning. Earlier this month, when LinkedIn started seeding “ AI-powered conversation starters” in people’s news feeds to boost engagement on its platform, the move saw more than little engagement of its own, none of it too positive.īut the truth of the matter with LinkedIn is that it’s been using a lot of AI and other kinds of automation across different aspects of its platform for years, primarily behind the scenes with how it builds and operates its network.
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